Tag Archivesyogurtini

Yogurtini self-serve frozen yogurt franchise signs ten store master franchise deal in South Florida!

Posted on Monday, October 10, 2011
Coral Springs Yogurtini

Coral Springs Yogurtini

 

–Yogurtini Franchise Company, YHI Signs Contract For Area Development in So. FL. –

TEMPE, Ariz. , 2011 /PRNewswire/ — Yogurtini® (YHI, Inc), a quickly growing and popular national self-serve frozen yogurt franchise, today announces the grand opening of it’s first franchise location in Coral Springs, FL on Sat. Oct. 1. The Coral Springs store marks the first of a ten-store area development deal with brothers Emilio and Javier Braun.

The brothers, who are based in Miami, are in the process of opening stores in Davie, Fort Lauderdale and the Hammocks Community in South Miami-Dade County.

“We’re excited to launch our first store in Florida. Yogurtini® has a great product and focus in providing the community great service and an affordable and healthy frozen yogurt,” said Emilio Braun, President, Yogurtini Florida LLC.

“Our company is looking forward to working with the Braun brothers as we expand into the Florida region,” said Natasha Nelson, President of Yogurtini. “They have the business experience and excitement for the brand, which is exactly what we look for in partnering with area developers as we grow,” she continued.

Yogurtini® regularly has classic flavors such as Ultimate Chocolate, Classic Vanilla, Chelsey’s Cheesecake, and Peanut Butter, but there is always a surprise for the more adventurous like Northshore Pineapple Tart, Blueberry Muffin and Ruby Red Grapefruit Tartini. The incomparable Yogurtini® “House” Tart, along with a non-dairy and no sugar added flavor option is always a main stay. At Yogurtini, Flavortini© recipes are created by mixing an array of frozen yogurts and toppings like the famous “Extra Dirty”; a favorite among their loyal following.

About Yogurtini, and YHI, Inc ®:

Created by Tempe, AZ natives and sisters, Natasha Nelson and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. Yogurtini® was also nominated for “Best Frozen Yogurt” by The Phoenix New Times. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.

Yogurtini® keeps in touch with its customers through its social networking program.http://www.facebook.com/yogurtini, http://www.myspace.com/yogurtini or follow us on Twitter at http://twitter.com/yogurtini and specifically for Southern FL at @YogurtiniSFL. For more information on Yogurtini® visit www.yogurtini.com. YHI, Inc is the franchise development company for Yogurtini. To learn more about being awarded a Yogurtini franchise visit www.yogurtini.com/franchise . Yogurtini is now offering frozen yogurt franchise area development agreements. Additional Yogurtini franchises are currently under construction and development in Florida, Colorado, Nebraska, Arizona, Kansas, Virginia and Missouri.

 

Great article on how to choose a successful franchise – have you considered a frozen yogurt franchise?

Posted on Monday, September 19, 2011
The Franchise Hound

The Franchise Hound

 

As the co-founder and President of the self serve frozen yogurt Yogurtini self-serve franchise I am always researching what the experts think makes a franchise successful. I found this article on The Franchise Hound. They quote the Small Business Administration, ” only 5% of new franchise businesses fail, as opposed to 30% of non-franchise businesses.” Although the odds of going with a proven franchise system seems to be better they outline four areas why some franchises succeed and some do not.I not only found it very interesting but it reassured me that the Yogurtini franchise team is on the right track. I posted the article below but you can also read it here. – Let me know what you think?- Natasha Nelson

 

4 Elements of a Successful Franchise

Offering everything from sandwiches to tire repair to consumers, franchises play a huge role in how business gets done in the 21st century. And it’s easy to see why: they work. According to the Small Business Administration, only 5% of new franchise businesses fail, as opposed to 30% of non-franchise businesses.

Franchising, however, is not a sure thing; there are reasons why some succeed and some do not.

The Idea

The most important element behind franchise success is the idea.

The idea has to be unique, creative, and something that the market needs and wants, both now and in the future. It need not be an entirely new idea, but it needs to have enough new elements to make it fresh, interesting, and marketable – a twist, a different angle, something that hasn’t been done exactly that way before. A good idea also avoids one common trap in the franchise world: over-saturation of a market. By definition, a good idea puts a franchise business ahead of its competition.

The System

A franchise needs to have a workable and easily-replicated system. The reason McDonald’s has been successful is that the menu is simple, the production process makes sense, and each individual restaurant can be run by a manager with minimal training. A franchise’s system includes effective leadership in the parent company, since good leadership affects how the whole business runs.

Advertising and Marketing

One of the benefits of franchising for individual franchise owners is the advertising provided on a national or international level. Because of this advertising and marketing, consumers recognize the brand, understand what it offers, and know what they can expect. The individual franchises can then piggy-back on this brand recognition and build on it with advertising in their own local or regional markets. Brands that don’t offer good marketing on a national level, however, make it difficult for individual franchises to succeed.

Ongoing Communication, Training and Support

There must be a sense, in a franchise system, that everyone’s in it together. This means regular communication between the parent company and the individual franchise owners; training in new systems, methods, materials, and products; and support for franchise owners, operators, and managers.

For a franchise to succeed it needs a good idea, a strong and easily-replicated system, creative marketing, and communication and support. With these four elements, a franchise might not have guaranteed success, but it has a good shot at surviving, thriving, and growing into the future.

 

If you want to learn more about our self-serve frozen yogurt franchise opportunity click here.

 

About Yogurtini ®, and YHI, Inc:

Created by Tempe, AZ natives and sisters, Natasha Nelson and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. The Wall Street Journal, Fox Business and numerous other national press outlets have covered the popularity of Yogurtini.

Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini’s top quality, taste, original flavors, and extensive toppings have been praised by the masses. For media inquiries please contact Orange County Public Relations agency,www.nnpublicrelations.com

Yogurtini® keeps in touch with its customers through its social networking program including www.facebook.com . Or follow us on Twitter athttp://twitter.com/yogurtini .For more information on Yogurtini® visitwww.yogurtini.com.

YHI, Inc is the franchise development company for Yogurtini, one of the fastest growing self-serve frozen yogurt franchises in the segment. To learn more about being awarded a Yogurtini franchise visit www.yogurtini.com/franchise . Additional Yogurtini franchises are currently under construction and development in Florida, Colorado, Arizona, Kansas, Missouri and Virginia.

Yogurtini Self-Serve Frozen Yogurt Franchise Featured in the Wall Street Journal

Posted on Friday, August 26, 2011

Yogurtini is making the news again, this time in the Wall Street Journal!

Yogurt Chains Give Power to the People

By JAIME LEVY PESSIN

A growing number of frozen-yogurt chains are trying a new strategy to keep business hot in a cool economy: do it yourself.

Some new chains—and some of the biggest existing ones—are letting customers portion out their own dessert, add toppings and then pay by the ounce. The idea: Snackers are lured in by the expanded choices the stores offer—and may end up digging deeper than they would otherwise.

“People are doing things on their own that they wouldn’t feel comfortable asking someone behind the counter to do,” says Tim Casey, CEO of Mrs. Fields Famous Brands LLC, parent of industry leader TCBY, which is on target to open nearly 100 self-serve stores this year.

With weight-based pricing, the average self-serve ticket is $6.32, compared with $5.61 at a traditional store, says a TCBY spokeswoman.

Of the 71 frozen-dessert franchises tracked by research firm FRANdata, at least 17 have self-serve options. All of those chains opened in the past five years. For TCBY, the growth in self-serve is coming as traditional shops shut down. The chain closed 33 stores in 2010, and will shut 11 more this year, says Mr. Casey.

Why the new focus? People want the freedom that self-serve brings, he says: “If calories are an issue or budget is an issue, they’re in control.”

Make-your-own also eliminates waiting for employees to handle each order, says Natasha Nelson, co-founder of self-serve chain Yogurtini, of Tempe, Ariz. “The lines are out the door at night, and the lines move quickly,” she says.

What’s more, Yogurtini shops generally need just two employees to cover a shift, keeping labor costs relatively low, Ms. Nelson says.

Yogurtini Self-Serve Frozen Yogurt Franchise Featured in the Wall Street Journal

Do-it-yourself does have drawbacks. For one thing, it can mean higher start-up costs for franchisees. FRANdata estimates the initial investment at about $277,000 to $521,000, compared with about $234,000 to $482,000 for a full-service shop. A large chunk of that comes from yogurt machines. They can can cost $15,000 apiece, and self-serve shops often offer more flavors than traditional stores.

Another major expense is space. With customers moving around the stores to get what they want, self-serve shops need 1,325 to 3,700 square feet, compared with 900 to 1,225 for counter-service models, FRANdata says.

Edith Wiseman, FRANdata’s vice president of client solutions, says sticker shock may end the trend. Snackers love all the choices, she says. But “humans aren’t known for self-control, so after loading up on toppings, the price shocks many consumers.”

Ms. Pessin is a writer in New York. She can be reached at reports@wsj.com.

 

About Yogurtini ®, and YHI, Inc:

Created by Tempe, AZ natives and sisters, Natasha and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. Yogurtini® was also nominated for “Best Frozen Yogurt” by The Phoenix New Times. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini’s top quality, taste, original flavors, and extensive toppings have been praised by the masses. For media inquiries please contact Orange County Public Relations agency,www.nnpublicrelations.com

Yogurtini® keeps in touch with its customers through its social networking program including www.facebook.com . Or follow us on Twitter athttp://twitter.com/yogurtini .For more information on Yogurtini® visitwww.yogurtini.com.

YHI, Inc is the franchise development company for Yogurtini. To learn more about being awarded a Yogurtini franchise visit www.yogurtini.com/franchise . Additional Yogurtini franchises are currently under construction and development in Florida, Colorado, Arizona and Missouri.

YOGURTINI® SELF-SERVE FROZEN YOGURT ANNOUNCES GRAND OPENING OF GLENDALE FRANCHISE!

Posted on Wednesday, June 15, 2011

– Arizona’s Original And Favorite Self-Serve Frozen Yogurt Shop Opens In Glendale With FREE Frozen Yogurt Saturday, June 18 from 4-8pm –

Tempe, AZ (June 15, 2011) – Yogurtini®, originally established in Tempe, Arizona in 2008, today announces the grand opening of its Glendale location at 5870 W. Thunderbird Rd.

To celebrate Yogurtini’s franchise expansion, Yogurtini’s Glendale location will be giving out FREE self-serve frozen yogurt on Saturday, June 18 from 4:00 – 8:00 p.m. Yogurtini, who is known for its philanthropy in local communities, has once again coupled one of its franchise grand openings with a local non-profit. Donations will be accepted during the event to help support Free Arts of Arizona (www.freeartsaz.org/). The Free Arts of Arizona organization brings the healing powers of the creative arts to abused, neglected and homeless children.

“After we decided to open a Yogurtini franchise, we chose a great location in Glendale,” said Tim O’Brien, owner of the new franchise location. “These shops are very community and family driven, and that notion coupled with the fact that we get to partner with a charity close to our hearts, Free Arts of Arizona, makes me even more excited knowing that we aren’t just creating a place of business, but a place that fosters relationships and that is also good for the community,” he continued.

The self-serve frozen yogurt shop has become a sensation with Arizona locations in Tempe, Phoenix, Scottsdale and now Glendale. There are multiple Yogurtini locations in Missouri and Kansas and grand openings are planned nationally this summer in Colorado and Florida. Quickly building a devoted following of its non-fat, real yogurt, pay by the ounce model and by providing its customers with a unique experience upon each visit. The Yogurtini serve-yo-self® concept allows customers to make their own frozen yogurt creation, creating blends and concoctions, just like a signature martini.

Yogurtini® offers a rotating selection of 16 flavors and more than 70 toppings daily. Yogurtini® regularly has classic flavors such as Ultimate Chocolate, Classic Vanilla, Chelsey’s Cheesecake, and Peanut Butter, but there is always a surprise for the more adventurous like Northshore Pineapple Tart, Island Coconut and Green Apple Tartini. The incomparable Yogurtini® “House” Tart, along with a non-dairy and no sugar added frozen yogurt option, is always a main stay. At Yogurtini, Flavortini© recipes like the famous “Extra Dirty”, a favorite among their loyal following, are created by mixing an array of frozen yogurts and toppings.

About Yogurtini®:

Created by Tempe, AZ natives and sisters, Natasha and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. Yogurtini® was also nominated for “Best Frozen Yogurt” by The Phoenix New Times. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini®’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.

FOR MORE INFO ON BEING AWARDED A YOGURTINI FRANCHISE PLEASE VISIT http://www.yogurtini.com/franchise/

Yogurtini® keeps in touch with its customers through its social networking program. www.facebook.com/yogurtini , www.myspace.com/yogurtini or follow us on Twitter at http://twitter.com/yogurtini.

Yogurtini Self Serve Frozen Yogurt Announces Orange Creamsicle!

Posted on Friday, April 8, 2011

Now in Stores!! Visit any Yogurtini Self Serve Frozen Yogurt franchise location and try Chelsey’s latest flavor creation, Orange Creamsicle! The recipe for this flavor will surely bring back fond memories of childhood. It’s creamy and refreshing… Let us know what you think!

About Yogurtini®:

Created by Tempe, AZ natives and sisters, Natasha and Chelsey Nelson,Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. Yogurtini® was also nominated for “Best Frozen Yogurt” by The Phoenix New Times. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini®’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.

FOR MORE INFO ON BEING AWARDED A YOGURTINI FRANCHISE PLEASE VISIT http://www.yogurtini.com/franchise/

Yogurtini® keeps in touch with its customers through its social networking program. www.facebook.com/yogurtini , www.myspace.com/yogurtini or follow us on Twitter at http://twitter.com/yogurt.