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You Can Be Your Own Boss With Yogurtini Self Serve Frozen Yogurt Franchise According to the Miami Herald!

The Miami Heral

The Miami Herald

 

You Can Be Your Own Boss With Yogurtini Self Serve Frozen Yogurt Franchise According to the Miami Herald!

 

Franchise opportunities are growing in South Florida, allowing new business owners to build on the strength of a proven brand.

“Folks underestimate themselves — with the great training they get in the corporate world, they are in a position to run their own business,” he said. “They don’t know it, but they come with a skill set. As long as they bring the same focus and attention into something that is of great interest to them, it gives them the tools to be successful in their own small company.”

To be sure, prospective franchisees should also do their due diligence and examine the company, including its track record, business model, competition, training and support, and reasons for choosing South Florida, Peña said.

South Florida entrepreneur Emilio Braun spent two years looking for a franchising opportunity in South Florida, before settling on frozen yogurt.

After researching various brands, he signed a master franchise development contract with Tempe, Ariz.-based Yogurtini, for Miami-Dade and Broward counties.

He and his brother, Javier, opened their first shop in Coral Springs about five months ago, another in Davie last month, and plan a third in Kendall, which will open in March. In all, they hope to open at least 10 within five years.

The brothers, who have businesses in industries such as television and real estate, sold their 80 mobile phone stores in Mexico and funded the yogurt shops with their own capital.

They decided that franchising was their next best bet.

“When I started doing research, I saw that competition is very high in the States, so if you don’t do it the right way you are going to go out of business very quickly,” Emilio Braun said.

Franchise rules that govern everything from the size of the space to the type of sound system installed end up being advantageous in the long run, he said, allowing him to “compete in a saturated market.”

“I have support from the franchiser in marketing, in publicity, in operations. We do a conference call every two weeks to see how things are going, and they come and visit every month or two,” said Braun, 37. “So that is the price you are paying. I believe it is worth it.”

Nevertheless, franchising is not for everyone. Starting your own business without the constraints and costs of buying a franchise is far more appealing for some entrepreneurs.

“You don’t have to pay for a mentor if you find the right one,” said Todd Fener, who lives in Key Biscayne and owns four coin laundries. He found his own mentor in John O’Brien, a Fort Lauderdale entrepreneur who owns 17 coin laundries.

For many, the biggest hurdle to opening a franchise remains access to credit, Caldeira said. Loans guaranteed by the Small Business Administration, once considered the last resort, have become the first option, he said.

In fact, the SBA has guaranteed more than 500 loans during the past six years, totaling $242.3 million, for franchisees south of Orlando, said Althea Harris, assistant district director of marketing and outreach at the SBA office in Miami.

“In many cases, it is easier to get a franchise financed than other businesses,” Peña said, citing franchiser financing and the possibility of using your own retirement funds.

Pein, for example, was able to finance her first 7-Eleven franchise by taking out a $200,000 loan with Citibank, which, at the time, had an arrangement with the company.

Read full article here: http://www.miamiherald.com/2012/02/19/2650495_p2/you-can-be-the-boss-for-a-price.html#storylink=cpy

About Yogurtini, and YHI, Inc ®:

Created by Tempe, AZ natives and sisters, Natasha Nelson and Chelsey NelsonYogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association.  The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. The accelerated growth of the franchise has been recognized by the national press including Fox Business NewsThe Wall Street Journal and Inc. Magazine. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.

Yogurtini® keeps in touch with its customers through its social networking program. http://www.facebook.com/yogurtini or follow us on Twitter athttp://twitter.com/yogurtini. For more information on Yogurtini® visitwww.yogurtini.com. YHI, Inc is the franchise development company for Yogurtini. To learn more about being awarded a Yogurtini franchise visit www.yogurtini.com/franchise . Yogurtini is now offering frozen yogurt franchise area development agreements. Additional Yogurtini franchises are currently under construction and development in Florida, Colorado, Nebraska, Arizona, Kansas, South Carolina, New Jersey, New York, Virginia and Missouri.

Arizona’s KMLE 108 Listeners Vote Yogurtini Self-Serve the “Best Frozen Yogurt”

Thanks to the KMLE listeners who voted Yogurtini Self-Serve for “Best Frozen Yogurt”! You can see the results on their site here. Willy and Andrea from the morning show came out today to meet their listeners at the Yogurtini in Tempe.

Andrea from KMLE 108

Willy and the KMLE team Yogurtini

 

About Yogurtini, and YHI, Inc ®:

Created by Tempe, AZ natives and sisters, Natasha Nelson and Chelsey NelsonYogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association.  The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. The accelerated growth of the franchise has been recognized by the national press including Fox Business NewsThe Wall Street Journal and Inc. Magazine. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.

Yogurtini® keeps in touch with its customers through its social networking program. http://www.facebook.com/yogurtini or follow us on Twitter athttp://twitter.com/yogurtini. For more information on Yogurtini® visitwww.yogurtini.com. YHI, Inc is the franchise development company for Yogurtini. To learn more about being awarded a Yogurtini franchise visit  www.yogurtini.com/franchise . Yogurtini is now offering frozen yogurt franchise area development agreements. Additional Yogurtini franchises are currently under construction and development in Florida, Colorado, Nebraska, Arizona, Kansas, Virginia and Missouri.

 

Yogurtini self-serve frozen yogurt franchise signs ten store master franchise deal in South Florida!

Coral Springs Yogurtini

Coral Springs Yogurtini

 

–Yogurtini Franchise Company, YHI Signs Contract For Area Development in So. FL. –

TEMPE, Ariz. , 2011 /PRNewswire/ — Yogurtini® (YHI, Inc), a quickly growing and popular national self-serve frozen yogurt franchise, today announces the grand opening of it’s first franchise location in Coral Springs, FL on Sat. Oct. 1. The Coral Springs store marks the first of a ten-store area development deal with brothers Emilio and Javier Braun.

The brothers, who are based in Miami, are in the process of opening stores in Davie, Fort Lauderdale and the Hammocks Community in South Miami-Dade County.

“We’re excited to launch our first store in Florida. Yogurtini® has a great product and focus in providing the community great service and an affordable and healthy frozen yogurt,” said Emilio Braun, President, Yogurtini Florida LLC.

“Our company is looking forward to working with the Braun brothers as we expand into the Florida region,” said Natasha Nelson, President of Yogurtini. “They have the business experience and excitement for the brand, which is exactly what we look for in partnering with area developers as we grow,” she continued.

Yogurtini® regularly has classic flavors such as Ultimate Chocolate, Classic Vanilla, Chelsey’s Cheesecake, and Peanut Butter, but there is always a surprise for the more adventurous like Northshore Pineapple Tart, Blueberry Muffin and Ruby Red Grapefruit Tartini. The incomparable Yogurtini® “House” Tart, along with a non-dairy and no sugar added flavor option is always a main stay. At Yogurtini, Flavortini© recipes are created by mixing an array of frozen yogurts and toppings like the famous “Extra Dirty”; a favorite among their loyal following.

About Yogurtini, and YHI, Inc ®:

Created by Tempe, AZ natives and sisters, Natasha Nelson and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. Yogurtini® was also nominated for “Best Frozen Yogurt” by The Phoenix New Times. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.

Yogurtini® keeps in touch with its customers through its social networking program.http://www.facebook.com/yogurtini, http://www.myspace.com/yogurtini or follow us on Twitter at http://twitter.com/yogurtini and specifically for Southern FL at @YogurtiniSFL. For more information on Yogurtini® visit www.yogurtini.com. YHI, Inc is the franchise development company for Yogurtini. To learn more about being awarded a Yogurtini franchise visit www.yogurtini.com/franchise . Yogurtini is now offering frozen yogurt franchise area development agreements. Additional Yogurtini franchises are currently under construction and development in Florida, Colorado, Nebraska, Arizona, Kansas, Virginia and Missouri.

 

Great article on how to choose a successful franchise – have you considered a frozen yogurt franchise?

The Franchise Hound

The Franchise Hound

 

As the co-founder and President of the self serve frozen yogurt Yogurtini self-serve franchise I am always researching what the experts think makes a franchise successful. I found this article on The Franchise Hound. They quote the Small Business Administration, ” only 5% of new franchise businesses fail, as opposed to 30% of non-franchise businesses.” Although the odds of going with a proven franchise system seems to be better they outline four areas why some franchises succeed and some do not.I not only found it very interesting but it reassured me that the Yogurtini franchise team is on the right track. I posted the article below but you can also read it here. – Let me know what you think?- Natasha Nelson

 

4 Elements of a Successful Franchise

Offering everything from sandwiches to tire repair to consumers, franchises play a huge role in how business gets done in the 21st century. And it’s easy to see why: they work. According to the Small Business Administration, only 5% of new franchise businesses fail, as opposed to 30% of non-franchise businesses.

Franchising, however, is not a sure thing; there are reasons why some succeed and some do not.

The Idea

The most important element behind franchise success is the idea.

The idea has to be unique, creative, and something that the market needs and wants, both now and in the future. It need not be an entirely new idea, but it needs to have enough new elements to make it fresh, interesting, and marketable – a twist, a different angle, something that hasn’t been done exactly that way before. A good idea also avoids one common trap in the franchise world: over-saturation of a market. By definition, a good idea puts a franchise business ahead of its competition.

The System

A franchise needs to have a workable and easily-replicated system. The reason McDonald’s has been successful is that the menu is simple, the production process makes sense, and each individual restaurant can be run by a manager with minimal training. A franchise’s system includes effective leadership in the parent company, since good leadership affects how the whole business runs.

Advertising and Marketing

One of the benefits of franchising for individual franchise owners is the advertising provided on a national or international level. Because of this advertising and marketing, consumers recognize the brand, understand what it offers, and know what they can expect. The individual franchises can then piggy-back on this brand recognition and build on it with advertising in their own local or regional markets. Brands that don’t offer good marketing on a national level, however, make it difficult for individual franchises to succeed.

Ongoing Communication, Training and Support

There must be a sense, in a franchise system, that everyone’s in it together. This means regular communication between the parent company and the individual franchise owners; training in new systems, methods, materials, and products; and support for franchise owners, operators, and managers.

For a franchise to succeed it needs a good idea, a strong and easily-replicated system, creative marketing, and communication and support. With these four elements, a franchise might not have guaranteed success, but it has a good shot at surviving, thriving, and growing into the future.

 

If you want to learn more about our self-serve frozen yogurt franchise opportunity click here.

 

About Yogurtini ®, and YHI, Inc:

Created by Tempe, AZ natives and sisters, Natasha Nelson and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. The Wall Street Journal, Fox Business and numerous other national press outlets have covered the popularity of Yogurtini.

Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini’s top quality, taste, original flavors, and extensive toppings have been praised by the masses. For media inquiries please contact Orange County Public Relations agency,www.nnpublicrelations.com

Yogurtini® keeps in touch with its customers through its social networking program including www.facebook.com . Or follow us on Twitter athttp://twitter.com/yogurtini .For more information on Yogurtini® visitwww.yogurtini.com.

YHI, Inc is the franchise development company for Yogurtini, one of the fastest growing self-serve frozen yogurt franchises in the segment. To learn more about being awarded a Yogurtini franchise visit www.yogurtini.com/franchise . Additional Yogurtini franchises are currently under construction and development in Florida, Colorado, Arizona, Kansas, Missouri and Virginia.

Yogurtini Self-Serve Frozen Yogurt Franchise Featured in the Wall Street Journal

Yogurtini is making the news again, this time in the Wall Street Journal!

Yogurt Chains Give Power to the People

By JAIME LEVY PESSIN

A growing number of frozen-yogurt chains are trying a new strategy to keep business hot in a cool economy: do it yourself.

Some new chains—and some of the biggest existing ones—are letting customers portion out their own dessert, add toppings and then pay by the ounce. The idea: Snackers are lured in by the expanded choices the stores offer—and may end up digging deeper than they would otherwise.

“People are doing things on their own that they wouldn’t feel comfortable asking someone behind the counter to do,” says Tim Casey, CEO of Mrs. Fields Famous Brands LLC, parent of industry leader TCBY, which is on target to open nearly 100 self-serve stores this year.

With weight-based pricing, the average self-serve ticket is $6.32, compared with $5.61 at a traditional store, says a TCBY spokeswoman.

Of the 71 frozen-dessert franchises tracked by research firm FRANdata, at least 17 have self-serve options. All of those chains opened in the past five years. For TCBY, the growth in self-serve is coming as traditional shops shut down. The chain closed 33 stores in 2010, and will shut 11 more this year, says Mr. Casey.

Why the new focus? People want the freedom that self-serve brings, he says: “If calories are an issue or budget is an issue, they’re in control.”

Make-your-own also eliminates waiting for employees to handle each order, says Natasha Nelson, co-founder of self-serve chain Yogurtini, of Tempe, Ariz. “The lines are out the door at night, and the lines move quickly,” she says.

What’s more, Yogurtini shops generally need just two employees to cover a shift, keeping labor costs relatively low, Ms. Nelson says.

Yogurtini Self-Serve Frozen Yogurt Franchise Featured in the Wall Street Journal

Do-it-yourself does have drawbacks. For one thing, it can mean higher start-up costs for franchisees. FRANdata estimates the initial investment at about $277,000 to $521,000, compared with about $234,000 to $482,000 for a full-service shop. A large chunk of that comes from yogurt machines. They can can cost $15,000 apiece, and self-serve shops often offer more flavors than traditional stores.

Another major expense is space. With customers moving around the stores to get what they want, self-serve shops need 1,325 to 3,700 square feet, compared with 900 to 1,225 for counter-service models, FRANdata says.

Edith Wiseman, FRANdata’s vice president of client solutions, says sticker shock may end the trend. Snackers love all the choices, she says. But “humans aren’t known for self-control, so after loading up on toppings, the price shocks many consumers.”

Ms. Pessin is a writer in New York. She can be reached at [email protected].

 

About Yogurtini ®, and YHI, Inc:

Created by Tempe, AZ natives and sisters, Natasha and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. Yogurtini® was also nominated for “Best Frozen Yogurt” by The Phoenix New Times. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini’s top quality, taste, original flavors, and extensive toppings have been praised by the masses. For media inquiries please contact Orange County Public Relations agency,www.nnpublicrelations.com

Yogurtini® keeps in touch with its customers through its social networking program including www.facebook.com . Or follow us on Twitter athttp://twitter.com/yogurtini .For more information on Yogurtini® visitwww.yogurtini.com.

YHI, Inc is the franchise development company for Yogurtini. To learn more about being awarded a Yogurtini franchise visit www.yogurtini.com/franchise . Additional Yogurtini franchises are currently under construction and development in Florida, Colorado, Arizona and Missouri.