Frozen Yogurt Franchise Yogurtini® In Wall Street Journal

YOGURTINI® SELF-SERVE FROZEN YOGURT ANNOUNCES GRAND OPENING OF NEW PHOENIX FRANCHISE WITH FREE YOGURT

– Highly Anticipated Healthy Self-Serve Frozen Yogurt Shop Opens In Bell Towne Center – Free Frozen Yogurt Friday, June 25 from 4-8pm –

Tempe, AZ (June 23, 2010) – Yogurtini®, originally established in Tempe, Arizona in 2008, today announces the grand opening of the new Phoenix location. The self-serve frozen yogurt shop has become the “buzz” of the town with a somewhat cult like following for their non-fat, real yogurt, pay by the ounce concept, where you can ‘serve-yo-self®’ and make your own frozen yogurt creation just the way you want it. The new Yogurtini® is located at 475 E. Bell Rd in Phoenix in the Bell Towne Center and serves over 16 flavors and over 65 toppings. On Friday, June 25^th, from 4-8pm, Yogurtini® will be giving out FREE self-serve frozen yogurt.

“We are so excited to be open and bring Yogurtini® to our Phoenix residents,” said Stan Kinworthy, owner of the Yogurtini® franchise. “We decided to open a Yogurtini® because of the premium yogurt, ingredients and toppings. We tried many different yogurt shops before we decided open a Yogurtini® franchise, and their product was high quality, healthy, and they didn’t sacrifice any flavor. We are currently looking at opening 2 to 3 other shops in the valley and possibly out of state as well,” he continued.

Providing its customers with a unique experience upon each visit, Yogurtini® offers16 fat-free flavors each day, rotating from its extensive list of exclusive frozen yogurts. Yogurtini® regularly has classic flavors such as Ultimate Chocolate, Classic Vanilla, Chelsey’s Cheesecake, and Peanut Butter, but there is always a surprise for the more adventurous like Northshore Pineapple Tart, Island Coconut and Green Apple Tart. The incomparable Yogurtini® “House” Tart, along with a non-dairy and no sugar added frozen yogurt option is always a main stay.

“We hope everyone can make it out to celebrate the grand opening of our Phoenix location, the free frozen yogurt nights are always exciting and give the community a taste of our fun atmosphere and amazing yogurt flavors and toppings,” said Chelsey Nelson, co-founder of the Yogurtini® brand.

With community philanthropy always a priority for Yogurtini®, this event will be taking donations for Ear Candy® which is a non-profit organization devoted to providing kids access to music education. Arizona is currently dead last in per person educational funding and arts programs are the first to get cut. www.earcandycharity.org

About Yogurtini®:

Created by Tempe, AZ natives and sisters, Natasha and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 65 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association.

The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. Yogurtini® was also nominated for “Best Frozen Yogurt” by The Phoenix New Times. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini®’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.

The beauty behind the Yogurtini® self-serve frozen yogurt franchise is that customers have complete control. You can serve-yo-self®! Upon entering, customers simply grab a cup and start mixing, just like they might mix their favorite cocktail. They can then visit the topping bar to add any or all of the toppings. Leaving nothing to be desired, a wide variety of toppings are offered ranging from granola, cereals and fresh fruits, to all kinds of candies, sprinkles, cereals and even specialty items such as jalapenos and Sriracha hot sauce. After customers have filled their cups, they weigh their creation on a scale and pay for it by the ounce.

Yogurtini® loves to keep in touch with its customers through its social networking program. Please become a fan at www.facebook.com/yogurtini , www.myspace.com/yogurtini or follow us on Twitter at http://twitter.com/yogurtini . Yogurtini® is open daily from 11am-12pm.

For more information on Yogurtini® visit www.yogurtini.com. If you are looking to be awarded a frozen yogurt franchise by Yogurtini® (YHI, Inc) you can send an email to [email protected], speak to us personally at (602) 774-2691, fill out an application at http://www.yogurtini.com/franchise/franchise-application/ or visit http://www.yogurtinifranchising.com

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