The Miami Herald

You Can Be Your Own Boss With Yogurtini Self Serve Frozen Yogurt Franchise According to the Miami Herald!

Franchise opportunities are growing in South Florida, allowing new business owners to build on the strength of a proven brand.

Grand opening of Yogurtini self-serve in Ozark-Nixa

Tempe, AZ (Jan. 10, 2012) – Yogurtini®, a quickly growing and popular self-serve frozen yogurt franchise, today announces the grand opening of its new location in Ozark-Nixa, Missouri, located at 612 N. 25^th St., Ozark, MO 65721.

To celebrate the grand opening of Missouri’s favorite frozen yogurt, the Ozark-Nixa location will be giving out FREE frozen yogurt on Saturday, Jan. 14 from 4:00 – 7:00 p.m. Part of the celebration will include an appearance from Yogurtiniman and fun activities for kids. Yogurtini will also be accepting donations in partnership with The Ozarks Literacy Council (OLC) which promotes literacy education in Springfield, Missouri and the surrounding communities by offering free one-on-one training and a variety of literacy programs for expecting parents, preschoolers, kids, teens, and adults to improve reading and writing skills.

“We are so excited to bring Yogurtini to the Ozark-Nixa community,” said Jan Buning, owner of the new location. “We are looking forward to everyone coming out this Saturday to take part in our free yogurt party and experience the fun and creativity of making your own favorite frozen yogurt concoction,” she continued.

The newest location is the sixth Yogurtini location in Missouri. Rapidly building a devoted following of its non-fat, real yogurt, pay by the ounce model and by providing its customers with a unique experience upon each visit. The serve-yo-self® concept allows customers to make their own frozen yogurt creation, creating blends and concoctions, just like a signature martini.

Yogurtini® regularly has classic flavors such as Ultimate Chocolate, Classic Vanilla, Chelsey’s Cheesecake, and Peanut Butter, but there is always a surprise for the more adventurous like Pomegranate Raspberry, Maple Bacon Donut, Snickerdoodle Cookie Dough and Blueberry Tartini. The incomparable Yogurtini® “House” Tart, along with a non-dairy and no sugar added flavor option is always a main stay. At Yogurtini, Flavortini© recipes are created by mixing an array of frozen yogurts and toppings like the famous “Extra Dirty”; a favorite among their loyal following.

About Yogurtini, and YHI, Inc ®:

Created by Tempe, AZ natives and sisters, Natasha Nelson and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association.  The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. The accelerated growth of the franchise has been recognized by the national press including Fox Business News, The Wall Street Journal and Inc. Magazine. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.

Yogurtini® keeps in touch with its customers through its social networking program. http://www.facebook.com/yogurtini or follow us on Twitter at http://twitter.com/yogurtini. For more information on Yogurtini® visit www.yogurtini.com. YHI, Inc is the franchise development company for Yogurtini. To learn more about being awarded a Yogurtini franchise visit www.yogurtini.com/franchise . Yogurtini is now offering frozen yogurt franchise area development agreements. Additional Yogurtini franchises are currently under construction and development in Florida, Colorado, Nebraska, Arizona, Kansas, Virginia and Missouri.

NFIB podcast

About Yogurtini® and YHI, Inc.

Yogurtini® Self-Serve, originally created in 2008 by sisters Natasha Nelson and Chelsey Nelson in Tempe, AZ., Yogurtini® Self-Serve has become one of the fastest growing franchise companies in the frozen dessert sector. The popularity of the brand stems from its’ superior product, the sophisticated décor, ambiance and extensive marketing by YHI. Yogurtini® offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® is a premium product and only serves real yogurt that contains live and active cultures approved by the National Yogurt Association.

In July of 2009 YHI, Inc. was formed by the Nelson sisters. With the unification of a diverse team of experts in the area of finance, marketing, construction, operations and product development, YHI was determined and prepared to create a successful franchise on a national level.

The Yogurtini® Franchise Disclosure Document (FDD) was completed in October of 2009 and the first franchise location was sold in November of 2009 and opened in Phoenix, AZ. in June of 2010. The second and third locations opened in July and August of 2010 in Kansas City, MO. Since formation and without any outside capital, YHI has averaged opening one store a month. By the end of 2012, YHI will have over 20 stores open across the country. Yogurtini® has signed area development agreements in Southern Florida and additional franchises are currently under construction and development in Colorado, Nebraska, Arizona, Kansas, Florida, Nebraska, Virginia and Missouri.

Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini’s top quality, taste, original flavors, and extensive toppings have been praised by the masses. Recently readers of 944 Magazine voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. The popularity of the Yogurtini® brand and the accelerated growth of the franchise has been recognized by the national press including Fox Business News, The Wall Street Journal and Inc. Magazine.

Yogurtini® keeps in touch with its customers through its social networking program.http://www.facebook.com/yogurtini, http://www.myspace.com/yogurtini or follow us on Twitter athttp://twitter.com/yogurtini . For more information on Yogurtini® visit www.yogurtini.com. YHI, Inc is the franchise development company for Yogurtini. To learn more about being awarded a Yogurtini franchise visit www.yogurtini.com/franchise.

The Franchise Hound

As the co-founder and President of the self serve frozen yogurt Yogurtini self-serve franchise I am always researching what the experts think makes a franchise successful. I found this article on The Franchise Hound. They quote the Small Business Administration, ” only 5% of new franchise businesses fail, as opposed to 30% of non-franchise businesses.” Although the odds of going with a proven franchise system seems to be better they outline four areas why some franchises succeed and some do not.I not only found it very interesting but it reassured me that the Yogurtini franchise team is on the right track. I posted the article below but you can also read it here. – Let me know what you think?- Natasha Nelson

4 Elements of a Successful Franchise

Offering everything from sandwiches to tire repair to consumers, franchises play a huge role in how business gets done in the 21st century. And it’s easy to see why: they work. According to the Small Business Administration, only 5% of new franchise businesses fail, as opposed to 30% of non-franchise businesses.

Franchising, however, is not a sure thing; there are reasons why some succeed and some do not.

The Idea

The most important element behind franchise success is the idea.

The idea has to be unique, creative, and something that the market needs and wants, both now and in the future. It need not be an entirely new idea, but it needs to have enough new elements to make it fresh, interesting, and marketable – a twist, a different angle, something that hasn’t been done exactly that way before. A good idea also avoids one common trap in the franchise world: over-saturation of a market. By definition, a good idea puts a franchise business ahead of its competition.

The System

A franchise needs to have a workable and easily-replicated system. The reason McDonald’s has been successful is that the menu is simple, the production process makes sense, and each individual restaurant can be run by a manager with minimal training. A franchise’s system includes effective leadership in the parent company, since good leadership affects how the whole business runs.

Advertising and Marketing

One of the benefits of franchising for individual franchise owners is the advertising provided on a national or international level. Because of this advertising and marketing, consumers recognize the brand, understand what it offers, and know what they can expect. The individual franchises can then piggy-back on this brand recognition and build on it with advertising in their own local or regional markets. Brands that don’t offer good marketing on a national level, however, make it difficult for individual franchises to succeed.

Ongoing Communication, Training and Support

There must be a sense, in a franchise system, that everyone’s in it together. This means regular communication between the parent company and the individual franchise owners; training in new systems, methods, materials, and products; and support for franchise owners, operators, and managers.

For a franchise to succeed it needs a good idea, a strong and easily-replicated system, creative marketing, and communication and support. With these four elements, a franchise might not have guaranteed success, but it has a good shot at surviving, thriving, and growing into the future.

If you want to learn more about our self-serve frozen yogurt franchise opportunity click here.

About Yogurtini ®, and YHI, Inc:

Created by Tempe, AZ natives and sisters, Natasha Nelson and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. The Wall Street Journal, Fox Business and numerous other national press outlets have covered the popularity of Yogurtini.

Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini’s top quality, taste, original flavors, and extensive toppings have been praised by the masses. For media inquiries please contact Orange County Public Relations agency,www.nnpublicrelations.com

Yogurtini® keeps in touch with its customers through its social networking program including www.facebook.com . Or follow us on Twitter athttp://twitter.com/yogurtini .For more information on Yogurtini® visitwww.yogurtini.com.

YHI, Inc is the franchise development company for Yogurtini, one of the fastest growing self-serve frozen yogurt franchises in the segment. To learn more about being awarded a Yogurtini franchise visit www.yogurtini.com/franchise . Additional Yogurtini franchises are currently under construction and development in Florida, Colorado, Arizona, Kansas, Missouri and Virginia.

Yahoo! just posted our press release about the Grand Opening of the Scottsdale Yogurtini this Saturday. Free fro-yo from 4-8!serve yo self at Yogurtini.

The Yogurtini Bell Road in Phoenix location

Franchise Businesses Poised For Stronger Growth In 2011

WASHINGTON, Jan. 12, 2011—Franchise businesses are poised for stronger growth in 2011, according to a report prepared for the International Franchise Association Educational Foundation by PwC*. As the economy recovers from the “Great Recession,” the 2011 Franchise Business Economic Outlook forecasts a rebound in the number of establishments, jobs and economic output in the franchise industry.

The 2011 Outlook estimates that the number of franchise establishments will grow 2.5 percent in 2011 from an estimated 765,723 to 784,802—an increase of 19,079 new establishments. The number of direct jobs is projected to grow 2.5 percent from an estimated 7,614,000 to 7,808,000, creating 194,000 new jobs. Economic output—the gross value of goods and services a business produces—is projected to grow 4.7 percent or $33.3 billion from an estimated $706.6 billion to $739.9 billion.

“The forecast of stronger growth in 2011 for franchise businesses is good news for our country. When franchise businesses are stronger, so is our economy as a whole,” said IFA President and CEO Stephen J. Caldeira. “However, while the forecast reflects a stronger outlook for the franchise industry and the overall economy, franchise businesses will continue to struggle with accessing sufficient credit that would enable business expansion and job growth.”

The 2011 Outlook reflects a new base year (2007), the latest year for which comprehensive estimates of franchise business activity are available. The baseline data was drawn from the first ever U.S. Census Bureau’s 2007 Economic Census Franchise Report, which contains information on franchise and non-franchise establishments, sales, employment and payroll in selected industries for businesses with paid employees. For the 2011 Outlook, PwC supplemented these data with estimates of franchise activities in additional industries and in businesses without paid employees (primarily self-employed individuals operating small, unincorporated businesses). Estimates of franchising activity in the 2011 report supersede previous editions.

“The U.S. economy is expected to experience stronger growth in 2011. The Franchise Business Economic Outlook for 2011 anticipates economy-wide real gross domestic product (GDP) growth of 3.0 percent, while economy-wide employment is projected to expand by 2.4 million jobs in 2011,” said Drew Lyon, principal in PwC’s National Economics & Statistics practice. “With improving economic factors predicted for 2011, including increasing consumer spending, we expect that franchise businesses will expand at their fastest rate since 2007.”

Different Effects on Franchise Business Sectors: The accelerating economic recovery expected in 2011 is projected to have different effects on growth in the number of establishments, employment and output within the 10 business format franchise business lines reviewed in the Outlook.

Establishments: With the exception of Business Services, the number of establishments in each business format franchise line is estimated to increase in 2011. The largest gains are expected in Lodging (4.4 percent), Automotive (3.9 percent) and Retail Products and Services (3.9 percent).

Employment: All franchise business lines except for Business Services are projected to experience employment growth in 2011, ranging from 1.1 percent to 4.4 percent, with the largest increases occurring in Lodging (4.4 percent), Automotive (3.9 percent) and Retail Products and Services (3.9 percent). The Business Services line is projected to experience a modest decline in employment of 0.2 percent in 2011.

Output: Output is forecast to increase in all 10 franchise lines of business in 2011. The three franchise business lines projected to see the largest percentage increases are Automotive (7.2 percent), Commercial and Residential Services (6.9 percent), and Personal Services (6.5 percent).

Franchise Business Leaders Optimistic for 2011, Access to Credit Remains Top Concern

The report’s overall forecast aligns with the results of a new IFA Franchise Business Leader Survey, conducted in November 2010. Franchise business leaders are optimistic about how the U.S economy will perform in the next 12 months. According to the survey, one-half of franchisors say the outlook for the U.S. economy will be “better” in 2011, but 47 percent say it will be “about the same,” and only 3 percent say it will be “worse.” More than 40 percent of franchisees surveyed say the U.S. economy will be “better” in 2011, one-half say the economy will be “about the same,” and 7 percent say the economy will be “worse.”

Both franchisors and franchisees say the tight credit market has severely limited their ability to expand their business. Nearly one-third of franchisors report that more than one-half of their franchise prospects and current franchisees were unable to get financing in the past 12 months. Only 8 percent say that their prospects and franchisees have had “no problems with financing.”

Two-thirds of franchisors report that they have seen “no improvement in credit access in recent months.” Forty-two percent of franchisors report that lack of credit has “significantly impacted their ability to expand,” 45 percent say it has “moderately impacted their ability to expand” and only 12 percent say it has had “no impact.” Fifty-five percent of franchisees report that the lack of credit has had a “significant” or “moderate” impact on their ability to expand their business.

“We believe that lending to franchise businesses in 2010 was down 40 to 50 percent,” said Caldeira. “For 2011, the credit gap between supply and demand should show some improvement, but we are a long way off from the pre-recession, more robust appetite for business investment and lending.”

Caldeira said that an updated small business lending analysis of the lending environment for franchise businesses will be released in spring 2011 in conjunction with an IFA sponsored Franchise Business Lending Summit. The Summit will bring together franchise business leaders, lenders and government officials to identify solutions to improve capital flow to small businesses and to stimulate business growth and job creation. A copy of the 2011 Outlook and the Franchise Business Leader Survey can be viewed here.

In addition, Caldeira said that while the recently enacted tax and unemployment benefit package including extension of the current tax rates for two years contributed to the stronger outlook for 2011, IFA urges the new Congress to implement a pro-growth agenda to help small businesses grow.

“It is widely acknowledged that small businesses, including locally owned franchise businesses, contribute greatly to job creation in the U.S.,” said Caldeira. “To keep the recovery going, we urge the new Congress and the Obama Administration to adopt policies that help, not hamper businesses’ ability to grow and expand, including making the current tax rates permanent and addressing provisions in the new health care law that are onerous, costly and potentially devastating to the franchising community.”

About the International Franchise Association
The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. Celebrating 50 years of excellence, education and advocacy, IFA protects, enhances and promotes franchising through government relations, public relations and educational programs. Through its awareness campaign highlighting the theme, Franchising: Building Local Businesses, One Opportunity at a Time, IFA promotes the 21 million jobs and $2.3 trillion of economic activity generated by franchising. IFA members include franchise companies in over 90 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.

About Yogurtini:

Created by Tempe, AZ natives and sisters, Natasha and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the national press including Fox Business, MARCH Magazine, the Arizona Republic, 944 Magazine where readers recently voted Yogurtini® as “Favorite Place to Chill” and “Best Sweet Spot” in College Affair Magazine. Yogurtini® was also nominated for “Best Frozen Yogurt” by The Phoenix New Times. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini®’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.

YHI, the franchising company for Yogurtini began franchising in 2009. The popularity of the brand and the business opportunity has Yogurtini self-serve frozen yogurt franchise grand openings planned across the country at an astounding rate. The company currently has over 25 locations under agreement and construction.

FOR MORE INFO ON BEING AWARDED A YOGURTINI FRANCHISE PLEASE VISIT http://www.yogurtini.com/franchise/

Yogurtini® keeps in touch with its customers through its social networking program. www.facebook.com/yogurtini , www.myspace.com/yogurtini or follow us on Twitter at http://twitter.com/yogurtini.

Attention Yogurtini Tinies: Make Yogurtini a birthday card and bring it to any of our locations to receive the 22% discount. We’d love to showcase your art!

We are so excited to be TWO years old! Watch our Yogurtini Franchise grow this year in true “Terrible Two” fashion as we kick and scream our way to the top. Do you want to be a part of the tantrum? Visit our website www.yogurtini.com for franchise information or email us at franchise@yogurtini.com

We look forward to celebrating with you!

**In order to receive the discount, simply show your post at www.facebook.com/yogurtini , www.myspace.com/yogurtini or http://twitter.com/yogurtini to a Yogurtini employee on your phone or bring a printed copy.

About Yogurtini®:

Created by Tempe, AZ natives and sisters, Natasha and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. Yogurtini® was also nominated for “Best Frozen Yogurt” by The Phoenix New Times. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini®’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.

Yogurtini fan supporting National Breast Cancer Awareness Month

About Yogurtini®:

Created by Tempe, AZ natives and sisters, Natasha and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 70 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press in its native Arizona, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. Yogurtini® was also nominated for “Best Frozen Yogurt” by The Phoenix New Times. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini®’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.

Yogurtini® keeps in touch with its customers through its social networking program. www.facebook.com/yogurtini , www.myspace.com/yogurtini or follow us on Twitter at http://twitter.com/yogurtini .

For more information on Yogurtini® visit www.yogurtini.com.

FOR MORE INFO ON BEING AWARDED A YOGURTINI FRANCHISE PLEASE VISIT http://www.yogurtini.com/franchise/

Yogurtini at Zona Rosa in Kansas City

To celebrate its Kansas City premier, Yogurtini® will be giving out FREE self-serve frozen yogurt on Friday, June 30th from 4:00 – 8:00 p.m. The festivities will continue on Saturday, July 31st with special events at the store.

Yogurtini® Kansas City is partnering with the Shadow Buddies Foundation a Kansas City-based charitable organization that provides condition-specific dolls designed to be a friend “just like me” for seriously ill or medically challenged children worldwide. Donations will be taken during the free hours on June 30th and 10% of sales on Saturday, July 31st will be donated to the Shadow Buddies Foundation (www.shadowbuddies.org).