– Highly Anticipated Healthy Self-Serve Frozen Yogurt Shop Opens In Zona Rosa – Free Frozen Yogurt Friday, July 30 from 4-8pm

Kansas City, MO (July 27, 2010) – Yogurtini®, originally established in Tempe, Arizona in 2008, today announces the grand opening of the first Kansas City location. The self-serve frozen yogurt shop has become a sensation in Arizona, building a devoted following of its non-fat, real yogurt, pay by the ounce model. The ‘serve-yo-self®’ concept allows customers to make their own frozen yogurt creation, creating bespoke blends just like a signature martini. Yogurtini® offers a rotating selection of 16 flavors and more than 65 toppings daily. The initial Kansas City Yogurtini® franchise is located at 8749 NW Prairie View Road in the Zona Rosa retail and entertainment district.

To celebrate its Kansas City premier, Yogurtini® will be giving out FREE self-serve frozen yogurt on Friday, June 30th from 4:00 – 8:00 p.m. The festivities will continue on Saturday, July 31st with special events at the store.

Yogurtini® Kansas City is partnering with the Shadow Buddies Foundation a Kansas City-based charitable organization that provides condition-specific dolls designed to be a friend “just like me” for seriously ill or medically challenged children worldwide. Donations will be taken during the free hours on June 30th and 10% of sales on Saturday, July 31st will be donated to the Shadow Buddies Foundation (www.shadowbuddies.org). “We are excited to bring Yogurtini® to the Kansas City area,” says Alan Stribling who along with business partner Perry Kessler co-owns the Yogurtini® franchise. “We researched dozens of business models before choosing to invest in Yogurtini®. There is nothing like it in the Midwest. Yogurtini® represents a lifestyle that thrives in Kansas City. It is for people who like a fun, creative, interactive experience and are conscientious about healthy alternatives,” he continued.

Providing its customers with a unique experience upon each visit, Yogurtini® offers 16 fat-free flavors each day, rotating from its extensive list of exclusive frozen yogurts. Yogurtini® regularly has classic flavors such as Ultimate Chocolate, Classic Vanilla, Chelsey’s Cheesecake, and Peanut Butter, but there is always a surprise for the more adventurous like Northshore Pineapple Tart, Island Coconut and Green Apple Tart. The incomparable Yogurtini® “House” Tart, along with a non-dairy and no sugar added frozen yogurt option is always a main stay.

“Kansas City is an ideal market for our Yogurtini® franchise,” says creator and co-founder Natasha Nelson. “I’m excited for the customers in Kansas City to enjoy the experience of creating their own frozen yogurt treat. We are known for the quality and taste of our signature yogurt flavors and everyone will have a great time mixing and matching all the flavors and extensive toppings,” she continued.

About Yogurtini®:

Created by Tempe, AZ natives and sisters, Natasha and Chelsey Nelson, Yogurtini® Self-Serve offers up to 16 rotating healthy and fat-free frozen yogurt flavors and over 65 toppings. Yogurtini® only serves real yogurt that contains live and active cultures approved by the National Yogurt Association. The popularity of Yogurtini® and the brand has been recognized consistently by customers and the press, where readers recently voted Yogurtini® as “Favorite Place to Chill” in 944 Magazine and “Best Sweet Spot” in College Affair Magazine. Yogurtini® was also nominated for “Best Frozen Yogurt” by The Phoenix New Times. Yogurtini® boasts having some of the most knowledgeable yogurt innovators in the industry. Yogurtini®’s top quality, taste, original flavors, and extensive toppings have been praised by the masses.
The beauty behind the Yogurtini® self-serve frozen yogurt franchise is that customers have complete control. You can serve-yo-self®! Upon entering, customers simply grab a cup and start mixing, just like they might mix their favorite cocktail. They can then visit the topping bar to add any or all of the toppings. Leaving nothing to be desired, a wide variety of toppings are offered ranging from granola, cereals and fresh fruits, to all kinds of candies, sprinkles, cereals and even specialty items such as jalapenos and Sriracha hot sauce. After customers have filled their cups, they weigh their creation on a scale and pay for it by the ounce.

Yogurtini® loves to keep in touch with its customers through its social networking program. Please become a fan at www.facebook.com/yogurtini , www.myspace.com/yogurtini or follow us on Twitter at http://twitter.com/yogurtini . Yogurtini® at the new Zona Rosa location is open daily from 10am-10pm. For more information on Yogurtini® visit www.yogurtini.com. If you are looking to be awarded a frozen yogurt franchise by Yogurtini® (YHI, Inc) you can send an email to franchise@yogurtini.com, speak to us personally at (602) 774-2691, fill out an application at http://www.yogurtini.com/franchise/franchise-application/ or visit http://www.yogurtinifranchising.com